Execution
We help you move fast on high-impact data and AI opportunities that drive real business value. No fluff—just practical, ROI-driven solutions. If a simple SQL job unlocks €1M, that’s what we build. We add complexity—like ML or AI—only when it clearly boosts results.
Capability
We help you build an internal AI capability that delivers results—long after we’re gone. From strategy to team design and execution, we focus on what actually drives value. No hype, no distractions—just the foundations that make AI work for your business.
About us
Two driven, highly committed data professionals—one a AI Product Strategist, the other a Data Scientist—partnered in AI.pplied. We believe unlocking value with data and AI should be simple, practical, and focused on real outcomes.
Jeroen Loeffen
Founder – AI Product Strategist
I’m passionate about bridging technology and people to turn opportunities into meaningful results
A few things we’re great at
Key Results
We have experience at multiple organizations with results that tell
Enexis
Building a full-scale computer vision capability to accelerate the energy transition
GVB
Build a self-supporting data innovation capability
Athlon
Empowered complete NL sales team with a data-driven sales solution
Execution
We move fast on data and AI projects that matter—no endless research, no proof-of-concepts that don’t deliver. We focus on solving your business problem with the simplest effective solution. If a basic SQL pipeline unlocks €1M in value, we don’t reach for deep learning.
Our process is grounded in solid data science and business sense. We get to the heart of the problem quickly, identify the biggest levers for impact, and build solutions that work in practice—not just in theory. From idea to iteration, we focus on clarity, speed, and ROI.
Capability Building
We help you build an internal AI capability that delivers lasting impact—so your team can drive results without relying on external help. It’s about setting the right foundation: the right people, the right focus, and the right way of working.
We start by aligning on where AI truly adds value in your business, then help you define a clear product vision and a roadmap that scales. From team design to technical choices, we cut through the noise to help you build a capability that’s practical, sustainable, and built for impact.